We’re

Nancy is a creative Copywriter who transforms ideas into content that captivates and connects. A Mass Communication graduate from Kuwait University with a minor in English Translation, she developed her storytelling skills during an internship at Afaq Newspaper, an experience she is most proud of and deeply enjoyed among many others. Guided by creativity, empathy, and impact, Nancy volunteered as a host on OFM 93.9 Radio through the Ministry of Information. Outside work, she finds inspiration in crochet and photography, viewing the world through fresh, unique perspectives. Her favorite quote, “You will regret what you didn’t do more than what you did,” defines her fearless spirit.

Salma is a creative copywriter with a strong background in Integrated Marketing and Communication from the American University in Cairo, complemented by a minor in Interior Design. With extensive freelance experience across diverse brands and industries, she blends creative intuition with strategic insight to craft purposeful communication.

Her work as Assistant Director on Vodafone Egypt’s advertising productions honed her storytelling sensibility and attention to cinematic detail. Driven by a passion for film analysis and a deep curiosity for all facets of marketing, Salma merges analytical thought with artistic expression to create messages that resonate. Guided by values of respect, courage, and loyalty, she lives by the belief that “creativity takes courage.”

‍

Hasan is a driven Account Manager with experience in the marketing field and a passion for innovation, creativity, and impactful communication. A graduate of Gulf University for Science and Technology majoring in Advertising and PR, he thrives on presenting ideas that excite and engage. His talent for debate and public speaking has earned him a place on platforms like TEDx and Model United Nations. Guided by honesty, passion, and a touch of chaos, he lives by the quote, “What man is a man if he does not make the world better?” Off the clock, Hasan channels his curiosity through photography, building Legos, and exploring anything that sparks artistic curiosity.

Gharib began his journey in design before evolving into art direction and videography, blending creativity with clear purpose. A Marketing graduate from Ain Shams University, he brings a strategic mindset to every visual he creates, ensuring that every frame tells a story. Among his notable achievements is leading the full branding for the 3rd GG Games in 2022, a milestone that reflects his ability to merge concept, craft, and vision.

Passionate about advertising, directing, and motion design, Gharib continues to expand his craft by learning, teaching on Udemy, and producing visuals that truly connect with audiences. Believing that his strength lies in authenticity and letting his work speak for itself, he values creativity, growth, and sincerity in everything he does.

Khaled is an Art Director and a graduate of the Art and Design Academy, where he specialized in Applied Arts with a focus on Graphic Design and Advertising. Since 2010, he has collaborated with leading agencies including DDP Egypt, Drive Dentsu, and Three Points in Saudi Arabia, gaining extensive experience across diverse markets and industries.

He is passionate about exploring the evolving intersection of creativity and artificial intelligence, constantly seeking innovative ways to merge the two. Outside of work, he enjoys photography and spending time with his cat. Khaled values self-awareness, growth, and balance, believing that recognizing one’s strengths and knowing when to pause are key to continual improvement.

Mohammed is a Senior Graphic Designer passionate about photography, visual storytelling, and aesthetic details. He graduated from the Faculty of Landscape Engineering, but his true passion led him to design, a field where he can freely express creativity and turn ideas into visually inspiring experiences. One of his proudest achievements was winning the Adidas Egypt visual design competition with Sync Community Group, where his artwork was featured on the brand’s new store visuals. Guided by creativity, integrity, and growth, he enjoys exploring new visual styles, experimenting with lighting and composition, and lives by the quote, “Creativity is intelligence having fun.”

A passionate Art Director and graduate of the Faculty of Applied Arts with a specialization in Graphic Design, he began his career in Egypt, working on both local and multinational projects before expanding across the Gulf. His experience spans social media, ATL, BTL, and event marketing, with one of his proudest achievements being a freelance campaign for Kia Egypt that showcased his ability to lead and deliver independently.

He believes that effort always pays off and approaches every project with dedication and integrity. Outside of work, he finds inspiration in new ideas, cultures, and experiences, traveling and connecting with people while viewing design as a lens through which to see the world differently.

Mohammad is a skilled Account Manager specializing in organic growth, turning insights into social media success. A graduate of the American University of Kuwait with a double major in Business Marketing and Accounting, one of his proudest achievements was growing a client’s account with not a single dollar spent in just one week, gaining more than 2.5K followers and over 250K views on organic videos. Passionate and meticulous, he runs multiple tests to see what works and what doesn’t. Guided by kindness, conscience, and being straightforward, he fuels his energy with fitness, psychology books, and sharing tips online. His favorite motto: “Always good get first.”

A passionate and curious professional, she thrives on continuous learning and self-development. With a degree in Business Management and a Master’s in Media and Communication from Westminster Business School in London, she has built a strong foundation through account management and diverse internships. Her journey began early, shaped by a determination to learn from every opportunity and refine her skills in management and communication.

Guided by her core value of family, she finds balance and motivation while pursuing personal and professional growth. She believes that every opportunity serves as a stepping stone toward something greater. Outside of work, she enjoys playing padel and listening to podcasts, always seeking new perspectives and inspiration.

Taqi is a creative Copywriter with a talent for crafting memorable content that captivates audiences. A graduate of the American University of Kuwait majoring in International Relations, he began as an assistant director on multiple TV series before shifting to copywriting, where his command of language and unique voice set him apart. Guided by his values of honesty, loyalty, and transparency, Taqi brings ideas to life with flair and precision. In his free time, he enjoys gaming, football, swimming, and reading. His favorite quote, “You presume you are a small entity, but within you the entire universe is folded,” inspires his work.

Yoakim is a multidisciplinary creative who bridges the worlds of design, animation, and film. After graduating from the Art and Design Academy, he began his career as a graphic designer for two years before discovering his passion for frame-by-frame animation. His love for storytelling led him to study cinema with a focus on directing, where he developed new ways to communicate through visuals. Outside of work, Yoakim enjoys writing poetry, going for walks,and playing football. Guided by his values of freedom, humanity, and honesty, he believes that “Mistakes are the fingerprints of freedom, proof that you dared to create without fear.”

Baiomy’s path to copywriting wasn’t linear, it was shaped by exploration, persistence, and a love for words. A Law graduate who began in sales, he discovered his true calling in writing. Since 2019, he’s crafted stories and campaigns across social media, marketing, and TVCs, developing a voice that connects. Everything he knows about writing, he learned himself, no courses, no workshops, just curiosity and practice. Writing, for him, is persuasion, emotion, and understanding people. Outside work, he finds inspiration in reading, football, films, and observing storytelling. He values authenticity, curiosity, and persistence, living by: “I don’t follow a formula, I follow what feels true.”

Mahmoud is a visionary Art Director with a Bachelor’s degree in Management Information Systems and extensive experience collaborating with global companies in the field of graphic design. Combining strategy with creativity, he brings concepts to life through bold and visually striking ideas. Outside of work, Mahmoud finds inspiration in drawing, going to the gym, playing chess, and watching fantasy movies. Guided by his values of challenge, hope, and passion, he believes that creativity knows no limits. His favorite quote, “I Can Dream,” reflects his outlook, transforming imagination into innovation and vision into reality.

Vinu is a passionate creator whose love for travel and storytelling shapes his creative journey. After earning his degree in E-Commerce from Mahatma Gandhi University in India, he shifted from programming to follow his true passion for content creation. Over the years, he has mastered drone videography and produced award-winning travel videos that showcase his artistic eye and adventurous spirit.

He lives by the words, “Creativity begins where comfort ends,” a belief that continues to guide his path of exploration and innovation.

Over the past two decades, Riham Al Ayyar’s outstanding contribution to branding and identity in Kuwait has galvanized her position as one of the most respected voices in the field. Her expertise and understanding of what works & what is possible has been key to her continued success, and is the driving force behind the fortunes of brands of all size big and small, local and global.

Mobeenah has over 15 years of experiencein Kuwait, in the field of Marketing Communication with expertise in strategy& planning, budget control & Project Management.

Her previous experience includes 5 yearsat Ooredoo telecom where she in charge of Increasing quality and efficiencythrough a clear focus on driving campaign volume and yield. One of her majorprojects was as Program Manager for rebranding Wataniya to Ooredoo, leading ateam of 60 cross-functional members.

Mobeenah was also at ABYAT megastore,where her role placed her in the driving seat of planning & implementationof all communication at ABYAT. During her 5 years tenure at Gulf Bank, shemanaged the media buying and marketing budgets. Mobeenah has an MBA inMarketing from IGNOU, India and is CIM Certified in Marketing Level 3.

‍

Salma Tayea has ten years of experience as a Communication and Fundraising Consultant specialized in development and humanitarian communication.

She invested a lot of hours into big companies and committees such as: US State Department - Middle East PartnershipInitiative, U.S. Embassy in Kuwait, United Nations High Commissioner forRefugees (UNHCR), International Committee of the Red Cross (ICRC).

Delving into these different scopes of work helped her in the past to elevate her way to major clients and projects such as: Communication Consultant - The Delegation of the European Union inKuwait/Content Developer - Philosophy 360 - KFH Capital Fundraising Consultant- Kuwait Society for the Handicapped/Fundraising and Media Consultant - Fawzia Sultan Healthcare Network/ Communication/Fundraising, Richter / Bader Al Essa Communication - COFE APP. Her current clients/projects include: Bader Al Essa -Guinness World Record Sundus Al-Bader - Razza Blog Fayoum Art Center/Dawood Marafie. Salma currently works at Philosophy as a PR Strategist.

‍

Momen, our Creative Director, sees creativity as more than a skill. It is his language of expression and his way of connecting ideas to people. With experience across Egypt, Kuwait, and Europe, he has led campaigns for clients in the automotive, F&B, and real estate sectors. A graduate of the Art and Design Academy in Egypt, he began his career at Tarek Nour and DDP, where his work received recognition at the MENA Cristal and Dubai Lynx Awards.

Driven by bold ideas, thoughtful storytelling, and meaningful collaboration, he believes that great ideas come from asking better questions and constantly pushing creative boundaries while inspiring others along the way.

Justin is a passionate animator who brings characters and stories to life with creativity and precision. A Physics graduate from Mahatma Gandhi University, he followed his passion for animation, beginning his career as a character animator on films and series including Madagascar, Tinker Bell, and How to Train Your Dragon. Today, he applies his expertise to the world of advertising, creating visuals that captivate and inspire. Guided by his values of acceptance, honesty, and appreciation for diversity, Justin transforms every idea into a dynamic animated experience. His favorite quote, “Animation is not the illusion of life; it is life,” reflects his imaginative approach.

Ali began his studies at Kuwait University, majoring in Molecular Biology, but soon realized his interests lay elsewhere. After working four years at STC, he pursued his creative side and earned a degree in Visual Communication from GUST. Music has always been a key part of his life; he started playing piano at four and developed a passion for singing, harmonizing, acting, and drawing, all of which continue to shape his creative thinking. Guided by critical thinking, logic, and morality, Lee approaches work and life thoughtfully. His motto reflects his practical mindset: “If you don’t know where to start, be good at math.”

Graphic design has always been more than a profession for Oussama. It is his language of expression. With a degree in Art, he built his career on creativity, precision, and visual storytelling. Over the years, his experiences have refined his artistic sensibility and strengthened his ability to transform ideas into impactful design narratives.

His transition into videography marked a new chapter in his creative journey. During his time at Philosophy, Oussama honed his craft, broadened his creative scope, and continued to challenge himself through learning, exploration, and innovation.

Lynn is a talented Graphic Designer who transforms ideas into captivating and memorable visuals. A graduate of Beirut Arab University with a degree in Graphic Design, she brings creativity, dedication, and a keen eye for detail to every project. Her work blends imagination with originality, often distinguished by her unique dotting sketch technique that adds a personal artistic touch. Guided by her values of kindness, gratitude, and integrity, Lynn approaches each project with thoughtfulness and heart. Her favorite quote, “Love all, trust a few, do wrong to none,” reflects her artistic philosophy, creating visuals that connect, inspire, and leave a lasting impression.

A creative graphic designer balancing logic and chaos in the best way, he graduated from GUST University in Kuwait with a major in Visual Communication, shaping the way he thinks visually and communicates ideas effectively. Outside of work, he enjoys walking, photography, designing personal projects he’s passionate about, watching movies and series, solving puzzles, and exploring Japanese culture. With a mindset rooted in growth, respect, and continuous learning, he lives by Marianne Williamson’s words: “You were born to shine, don’t dim your own light.”

Adnan is a dynamic Account Manager with a strong background in events, production, advertising, and client relations. Holding an MBA in Marketing with a specialization in events and advertising, he has successfully led major projects, including the prestigious KOC Hospital opening in Ahmadi, attended by Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah and other esteemed figures. Outside of work, Adnan expresses his creativity through photography and his passion for collecting rare sneakers, over 50 pairs and counting. Guided by loyalty, integrity, and creativity, he lives by his favorite quote, “Being normal is boring, being crazy is more fun.”

A creative account manager with a degree in Political Science from Northeastern University in Boston, he draws on his deep understanding of perspectives, culture, and human behavior to craft strategies that resonate with authenticity and impact. Guided by passion, discipline, and accountability, he approaches every project with curiosity and optimism, living by the motto, “Always look on the bright side.”

With broad experience in marketing and production, he brings a multifaceted approach to his work and thrives across all aspects of the entertainment industry. Outside of work, he finds joy in writing, reading, and playing the piano, continuing to explore creativity in all its forms.

Moiez began his career in Mumbai, where he brought major events and award shows to life through creativity and thoughtful execution. He holds a postgraduate diploma in Events, Media, and Advertising, which strengthened his ability to craft stories through memorable experiences.

At Philosophy, he expanded his expertise to include social media and strategy, blending innovative thinking with insightful execution. Fueled by passion, curiosity, and a drive to make an impact, Moiez channels his expertise into original ideas and meaningful initiatives, making valuable contributions to every project he undertakes.

Abdulaziz is a marketing expert who drives impact across social media and brand management. A graduate of Al-Ahliyya Amman University with a degree in Business Administration, he blends creativity with strategy to deliver meaningful brand experiences. Since moving to Kuwait in 2019, he has led standout collaborations, including the complete Hardee’s and Doritos partnership, managing every aspect from start to finish. Guided by his values of integrity, creativity, and commitment, Abdulaziz approaches each project with focus and determination. His favorite quote, “Work hard in silence, let your success make the noise,” reflects his drive to achieve excellence.